Surety 3D Holiday Card, 2008
Surety built upon the success of their 2007 email campaign, by asking IDEAS2IMAGE to create a follow-up graphic that included brand elements of the firm.
Project Synopsis
The customers of Surety, LLC. (Surety) enjoyed the 2007 version of the holiday email, and the firm wanted to expand upon the success. Surety asked IDEAS2IMAGE to create a second email image that include a Surety logo. However, the firm did not want to loose the whimsical feeling that made the previous year’s card a success.
IDEAS2IMAGE developed a series of conceptual sketches to establish the type of imagery that would be used. After exploring several ideas, we came up with this snowflake design. The flake is a stylized adaptation of Surety’s corporate logo. It was designed in a 2D application, then converted into a 3D model and rendered. The final image was assembled as a 2D composite.
Process: Learn–Solve–Deliver
3D graphics provide spectacular images that can capture realism or worlds of whimsy. Despite the artistic results, the process of creating 3D graphics is one of discipline and planning. A 3D model must be built from a virtual mesh, then undergo a lengthy rendering stage to generate an image. Because post-render changes are very time consuming, IDEAS2IMAGE spends time to thoroughly articulate the communication and stylistic goals of an image before a model is built. We employ visual tools to identify a precise visual treatment of the final graphic, and develop a shared understanding of how an image should look.
We solve the communication problem be creating models that are efficiently built to reduce render time, and textured with surfaces that match the goals of the project. We look for ways to cut down on production overhead, by using image compositing for elements that are not close to the virtual camera.
Before IDEAS2IMAGE renders a final image, we provide draft samples to ensure that the composition or animation matches your expectation for the piece. We reference our planning tools throughout the modeling stage to keep the 3D production in line with the vision. The renders that we provide are as precise as they are beautiful.
