Surety Event Booth Design
IDEAS2IMAGE created a tabletop display for Surety, so the firm could better present its AbsolutePtoof product.
Project Synopsis
Surety’s AbsoluteProof product was an extremely powerful and secure data authentication software that reduces the risk of intellectual property theft. The firm’s main target markets are Business professionals and legal counsel, working in scientific and technology companies. To better reach this group, Surety asked IDEAS2IMAGE to created a table top event display that the firm could use as a backdrop to its one-to-one event engagements.
This table top booth was produced as a promotional tool for industry centric trade shows, but the product’s value proposition revolved around protection of personal data. The visual presentation used emphasized the human element, while peripherally featuring the technology involved. The aesthetic of the display design has been expanded into other forms of the firm’s communication material.
Process: Learn–Solve–Deliver
When it comes to promotional tools, few mediums are more established than print. Our designers have strong backgrounds in print, are well versed in the rigors of printed production. When IDEAS2IMAGE begins work on a print project, we learn about the ways that the final piece will be used. We work with our clients to select the appropriate printing process, based on their objectives.
We create designs that are both elegant and effective. By correctly applying the fundamentals of design, we make the most of every printed page, without necessarily filling every inch. Because printed materials are experienced visually and tactilely, we select papers that will convey your brand qualities through the look and feel of the sheet.
IDEAS2IMAGE maintains relationships with print vendors. We worry about the details of the printing process, so our clients can focus on their business. We evaluate printed proofs, examine “blue lines,” and hold our vendors to the same high standards that we hold ourselves. Of course, if a client would like to be part of the proofing process, we will arrange for reviews at each stage.
