Surety AbsoluteProof 3D Illustration
IDEAS2IMAGE created a 3D illustration to add some visual appeal to Surety’s sales presentation. This render depicts the ways AbsoluteProof can be used.
Project Synopsis
Surety’s sales team conducts in-person presentations to explain the value that the firm’s product delivers to the client. High-quality images play an important role in delivering this message. Surety asked IDEAS2IMAGE to take an in-house diagram and give it an enhanced look through 3D.
IDEAS2IMAGE created a 2D version of Surety’s diagram, which was used as a template for the 3D version. We then used 3D modeling software to create the shape, and apply color. Two color treatments were created, and the sales team liked the more monochromatic of the two. Final details were added using 2D composites, so that the 3D illustration could be used in a sales presentation.
Process: Learn–Solve–Deliver
3D graphics provide spectacular images that can capture realism or worlds of whimsy. Despite the artistic results, the process of creating 3D graphics is one of discipline and planning. A 3D model must be built from a virtual mesh, then undergo a lengthy rendering stage to generate an image. Because post-render changes are very time consuming, IDEAS2IMAGE spends time to thoroughly articulate the communication and stylistic goals of an image before a model is built. We employ visual tools to identify a precise visual treatment of the final graphic, and develop a shared understanding of how an image should look.
We solve the communication problem be creating models that are efficiently built to reduce render time, and textured with surfaces that match the goals of the project. We look for ways to cut down on production overhead, by using image compositing for elements that are not close to the virtual camera.
Before IDEAS2IMAGE renders a final image, we provide draft samples to ensure that the composition or animation matches your expectation for the piece. We reference our planning tools throughout the modeling stage to keep the 3D production in line with the vision. The renders that we provide are as precise as they are beautiful.
