Sun Newspaper of Alexandria
IDEAS2IMAGE supported local newspaper, The Sun of Alexandria, by managing layout production of the paper on a bi-weekly basis.
Project Synopsis
Every community should have a local paper. The Sun of Alexandria provided local news and commentary to Alexandria, Virginia. The paper featured a wide array of contributors from the community. The Sun approached IDEAS2IMAGE to help them meet an always aggressive delivery schedule.
The Sun relied on IDEAS2IMAGE to produce the paper on an extremely time-sensitive two week schedule. Within 10 hours of receiving the text and image content for the 21-24 page paper, IDEAS2IMAGE delivered the camera-ready files to the print shop. Mastering the delivery schedule of a newspaper proves that Ideas2Image isn’t just creative…we are extremely efficient.
Process: Learn–Solve–Deliver
When it comes to promotional tools, few mediums are more established than print. Our designers have strong backgrounds in print, are well versed in the rigors of printed production. When IDEAS2IMAGE begins work on a print project, we learn about the ways that the final piece will be used. We work with our clients to select the appropriate printing process, based on their objectives.
We create designs that are both elegant and effective. By correctly applying the fundamentals of design, we make the most of every printed page, without necessarily filling every inch. Because printed materials are experienced visually and tactilely, we select papers that will convey your brand qualities through the look and feel of the sheet.
IDEAS2IMAGE maintains relationships with print vendors. We worry about the details of the printing process, so our clients can focus on their business. We evaluate printed proofs, examine “blue lines,” and hold our vendors to the same high standards that we hold ourselves. Of course, if a client would like to be part of the proofing process, we will arrange for reviews at each stage.
