Surety Branded Marketing Templates
Surety needed a way to reduce the costs of producing one-off print designs. IDEAS2IMAGE created a branded template approach that reduced Surety’s marketing costs.
Project Synopsis
Surety created a number of corporate communication pieces to support campaigns and events that were run throughout the year. The content of these were often written by the firm’s executives or subject matter experts, and provided to the marketing team as unbranded text documents. Because of the targeted nature of the collateral, the firm had been producing many small runs of one-off product sheets, which prove costs up.
IDEAS2IMAGE created a corporate communication template for Surety, which could be professionally printed in bulk and then run through a standard office printer to add the targeted content. We design layouts that included color variations, so that the firm would retain the maximum amount of flexibility as it deployed the template-based approach. The templates were aligned with Surety’s corporate identity effort.
Process: Learn–Solve–Deliver
When it comes to promotional tools, few mediums are more established than print. Our designers have strong backgrounds in print, are well versed in the rigors of printed production. When IDEAS2IMAGE begins work on a print project, we learn about the ways that the final piece will be used. We work with our clients to select the appropriate printing process, based on their objectives.
We create designs that are both elegant and effective. By correctly applying the fundamentals of design, we make the most of every printed page, without necessarily filling every inch. Because printed materials are experienced visually and tactilely, we select papers that will convey your brand qualities through the look and feel of the sheet.
IDEAS2IMAGE maintains relationships with print vendors. We worry about the details of the printing process, so our clients can focus on their business. We evaluate printed proofs, examine “blue lines,” and hold our vendors to the same high standards that we hold ourselves. Of course, if a client would like to be part of the proofing process, we will arrange for reviews at each stage.
