Illusions Thai Cafe Promotional Gift Cards
Illusions Thai Cafe was looking for a way to improve customer retention and grow its evening hours business. IDEAS2IMAGE designed gift cards for the company, which complimented the cafe’s established brand.
Project Synopsis
As an extension of the the corporate identity that IDEAS2IMAGE developed for Illusions Thai Cafe, we created a design for a branded gift card that restaurant used as a promotional tool. The imagery used on the cards was designed to be consistent with the restaurant's "hip" brand image, and echo the aesthetic of Illusions Thai. Images of drinks were used on the front of the card, because evening and bar customers were to be the main focus of the promotion.
IDEAS2IMAGE worked with the card supplier to ensure that the colors used in the design were accurately represented in the printed version. The cards were well received by the customers of Illusions Thai. The restaurant was able to increase repeat business, and build brand awareness.
Process: Learn–Solve–Deliver
When it comes to promotional tools, few mediums are more established than print. Our designers have strong backgrounds in print, are well versed in the rigors of printed production. When IDEAS2IMAGE begins work on a print project, we learn about the ways that the final piece will be used. We work with our clients to select the appropriate printing process, based on their objectives.
We create designs that are both elegant and effective. By correctly applying the fundamentals of design, we make the most of every printed page, without necessarily filling every inch. Because printed materials are experienced visually and tactilely, we select papers that will convey your brand qualities through the look and feel of the sheet.
IDEAS2IMAGE maintains relationships with print vendors. We worry about the details of the printing process, so our clients can focus on their business. We evaluate printed proofs, examine “blue lines,” and hold our vendors to the same high standards that we hold ourselves. Of course, if a client would like to be part of the proofing process, we will arrange for reviews at each stage.
