Out of Home Connect Logo
During the start-up phase of the company, Out of Home Connect began working with IDEAS2IMAGE to create a website, corporate identity, and promotional materials. The results were so successful that the firm was eventually bought by a market leader.
Project Synopsis
Out of Home Connect (OOHC) was a web-based firm that employed a software as a service model to connect out of home advertisement providers with ad agencies. IDEAS2IMAGE began working with the founder of the firm during the start-up phase of the company. We build a website, on which the business operated, created the firm’s logo, and promotional materials.
IDEAS2IMAGE worked with OOHC to provide a series of logo design composites. The selected design echos the firm’s key business activity—connecting key players of the outdoor advertising industry—by incorporating two upward facing arrows that each for a half of a single upward arrow. The combined shape also implies a home, viewed from the outside.
Following the logo design, IDEAS2IMAGE produced business cards, letterhead, and promotional mailers for OOHC. The net effect was extremely successful. After a short time in business, OOHC was bought by a leader in the outdoor advertising field, DOMedia.
Process: Learn–Solve–Deliver
In the context of brand identity, our process is applied by first learning about your organization’s marketing mix, product, and target audience. We explore the qualities that define your brand, and then conduct research to gauge the brand perception in the marketplace.
We solve the core brand problems that we identify, by devising approaches that will improve brand identity or bring clarity to an established brand. The approaches that we suggest can be tested in a controlled environment to determine the best course forward.
We deliver brand improvements by creating logo designs, style guides, or strategies that address the issues that emerged during our discovery process. We refine the shape, color, and presentation of logo designs; fine tune corporate identity; and implement strategic brand initiatives.
