Mazu Animated Digital Signage
IDEAS2IMAGE created branded digital signage to attract customers to Mazu’s highly visible corner location.
Project Synopsis
Located on the ground floor of Washington’s historic Greyhound building, Mazu’s windows open up onto a bustling intersection that is filled with pedestrians. To capture their attention and entice the passersby to explore the restaurant, IDEAS2IMAGE created an animated sequence that will loop on the in-house plasm displays.
We used Apple’s Motion to created a digital signage sequence that was rich with visual effects and delivered a strong branded presentation. Because Mazu’s the aesthetic in the restaurant is very organic, we wanted to give the presentation a natural feel. To accomplish this, we used water-like effects throughout.
Process: Learn–Solve–Deliver
Multimedia is a dynamic medium, encompassing animation, video, and interactive technology. We examine your goals and target market, but also consider the degree to which the market will be able to engage the multimedia component that requires a specific technology to function. IDEAS2IMAGE builds accessible interfaces that rely on tools that are broadly adopted in the market. We research technology usage data to ensure that we are correctly selecting a supporting technology, so that multimedia platform does not become an impediment to user engagement.
Our team solves communication challenges by employing creative approaches to interface design, navigation, and effects, which allow your message to take center stage. We use the tools that are provided within a multimedia presentation to enable a user to interact with content in an intuitive fashion, without being concerned with the sophisticated programming that is powering the experience.
IDEAS2IMAGE delivers tools that are built in a modular way, so that they are easy to update and keep current. We leverage the knowledge gained during our discovery phase, so that your audience will enjoy a fluid user experience that supports your brand, goals, and vision.
