FDA News Booth Design Visualization
IDEAS2IMAGE created 3D visualizations so that FDANew could evaluate a series of trade show booth design concepts.
Project Synopsis
FDANews Requested that a series of design studies be created for their next trade show update. IDEAS2IMAGE created three designs for the firm, each featuring a different style. The designs were each based on a separate conceptual style provided by the firm.
We used 3D modeling software to generate visualizations of the designs. FDANews was then able to see how the design elements, such a curved end caps, would look in a real world application. The visualizations saved money and helped FDANews be confident in their booth design selection.
Process: Learn–Solve–Deliver
3D graphics provide spectacular images that can capture realism or worlds of whimsy. Despite the artistic results, the process of creating 3D graphics is one of discipline and planning. A 3D model must be built from a virtual mesh, then undergo a lengthy rendering stage to generate an image. Because post-render changes are very time consuming, IDEAS2IMAGE spends time to thoroughly articulate the communication and stylistic goals of an image before a model is built. We employ visual tools to identify a precise visual treatment of the final graphic, and develop a shared understanding of how an image should look.
We solve the communication problem be creating models that are efficiently built to reduce render time, and textured with surfaces that match the goals of the project. We look for ways to cut down on production overhead, by using image compositing for elements that are not close to the virtual camera.
Before IDEAS2IMAGE renders a final image, we provide draft samples to ensure that the composition or animation matches your expectation for the piece. We reference our planning tools throughout the modeling stage to keep the 3D production in line with the vision. The renders that we provide are as precise as they are beautiful.
