EVOLVE Marketing Chart Design
EVOLVE Marketing asked IDEAS2IMAGE to transform a series of basic charts into visually appealing designs that could be used in promotions.
Project Synopsis
Business communications invariably include graphs and charts to visualize data. The built-in graphing capabilities of spreadsheets might be sufficient for basic reports, but fall short when depicting data on promotional media. IDEAS2IMAGE created a series of charts that depicted functional data flows for EVOLVE Marketing.
Because the charts were going to be used in a promotional publication, and the designs had to be highly polished. For each stage of the chart, IDEAS2IMAGE created stylized icons to represent the relevant activities. We gave the icon designs personality, so that they would combine to create an aesthetically appealing informational display that effectively communicated the message.
Process: Learn–Solve–Deliver
When it comes to promotional tools, few mediums are more established than print. Our designers have strong backgrounds in print, are well versed in the rigors of printed production. When IDEAS2IMAGE begins work on a print project, we learn about the ways that the final piece will be used. We work with our clients to select the appropriate printing process, based on their objectives.
We create designs that are both elegant and effective. By correctly applying the fundamentals of design, we make the most of every printed page, without necessarily filling every inch. Because printed materials are experienced visually and tactilely, we select papers that will convey your brand qualities through the look and feel of the sheet.
IDEAS2IMAGE maintains relationships with print vendors. We worry about the details of the printing process, so our clients can focus on their business. We evaluate printed proofs, examine “blue lines,” and hold our vendors to the same high standards that we hold ourselves. Of course, if a client would like to be part of the proofing process, we will arrange for reviews at each stage.
