Project Description

When RedTie orchestrates a corporate event, they make sure that the attendees have fun. The firm’s name reflects this by creating a contrast to formal black tie affairs.

Ideas2Image worked with Red Tie to create a logo that conveyed a sense of clean formality, while also sneaking a little fun. The use of red and black create visual tension in the lettering, while the slightly disheveled tie breaks the hard lines and introduces energy into the design.