Optimize performance, select between designs, and verify that your digital product is achieving your business goals.

Testing, verification, and improvement

In a dynamic digital environment, you need to rigorously ensure that your webpages are achieving your business and UX goals.  Once a website is launched, we go back to your end-customers and test the new concept, eliciting from them their feelings about it, gauging whether it is something they would be persuaded to use, and verifying that the design is achieving the intended conversion goals.  This validation is significantly different from a standard usability testing session, as the goal is to understand if real people will use the site rather than if they can.

Specifically, we:

  • Verify that designs are achieving business goals
  • Identify areas of an existing product that need improvement
  • Select between competing designs
  • Test for effectiveness
  • Make ongoing improvements
  • Make sure UX objectives have been met

Understanding the real-world performance of your website is critical.  Ideas2Image gives you unbiased answers to important questions that allow you to focus resources and optimize your online presence.  We provide a detailed analysis report with methods used, results, and design recommendations, which can be used to refine your online strategy.

Baseline Assessment

We understand your need for fiscal responsibility during a website redesign project. To support this goal, we benchmark the performance of your existing site to determine where development dollars can be best applied.  Thorough baseline assessments are extremely helpful in identifying strengths, opportunities for improvement, and areas that require additional user testing and feedback.

Using a combination of expert review and formal methodologies, our team will assess your existing website to determine how effective it is at achieving Persuasion, Trust, Emotion (PET) goals.  We benchmark against established principles of design and best practices, derived from human factors research.

During our review, Ideas2Image will consider:

  • Navigation:  The organization, grouping, and labeling of content that enables users to orient themselves and find information.
  • Presentation:  The effectiveness of layout, colors, graphics, and typography in promoting usability.
  • Content:  The informational value of the editorial style, and its ability to increase clarity and scanning.
  • Interaction:  The ease and intuitiveness with which the visual design can be cognitively processed.

UX Validation

During the planning of your website redesign, many aspects of the user’s experience are defined.  However, we understand that it is the execution of these objectives that ultimately determines the success of your website.  Working from your established UX strategy documentation, we’ll gauge the extent to which the UX objectives have been met and identify areas of the site that need improvement.

UX Validation is especially important for firms that are actively engaging in institutionalization of UX strategies.  Continual validation ensures consistency in the application of your website specification and builds alignment between your business priorities and website flows.

We’ll conduct the following, as needed:

  • Usability Test
  • PET Objectives
  • PET Scan
  • A-B Test
  • Cognitive Walkthrough
  • SEO Performance Analysis

UX Measurement and Improvement

User testing and information gathering are important at every stage of the project. At Ideas2Image, we’re committed to a process routed in continuous measurement and analysis to understand your customer population and institute ongoing improvement.
From the earliest phases of your project, we conduct formative testing of the design to verify decisions and provide direction to the design.
Throughout the development cycles, we test and measure performance and perception data that ensure users can complete the necessary tasks while maintaining positive engagement with the site.  After launch, we perform summative testing to measure the success of the design in terms of human performance and preference.  We look for opportunities to test at almost any stage of the development lifecycle and utilize the following:

  • UX review
  • Performance testing
  • Pilot test and analysis
  • A-B test
  • Web analytics