Building a great website is only the first step in creating a successful web presence and maximizing ROI on your Internet budget. Like any traditional marketing venture, a website must be promoted to achieve the results that will matter to your organization. IDEAS2IMAGE applies established marketing methodology to Internet marketing, so that website traffic results will be built to will last. We take holistic view increasing your hit rate, by combining online, offline, and technical approaches to achieve success.
Search Engine Optimization (SEO)
Search Engine companies, like Google™, have created sophisticated algorithms that allow millions of search results to be instantly evaluated, ranked, and presented in a descending order of relevancy. The details of these algorithms are not shared with the public, but many “best practices” have been identified by Google and others to improve the "search engine friendliness" of a website. Although no “magic bullet” exists to ensure top-tier rankings, a site’s search ranking performance can be substantially improved by through optimization. Working closely with you, IDEAS2IMAGE assess your baseline search engine performance, identifies search terms that will yield the highest results, and fine tunes your website code and content to increase the assessed relevancy of your site. We offer support agreements to maintain your ranking, by monitoring keyword searches, updating content, and integrate your Internet marketing strategy.
Social Media Strategy
In recent years, social media has become the one of the most talked about promotional vehicles available. Despite its popularity, the real virtues social media and social networking remain a mystery to most organizations. It is easy to create an account with a social media service like Twitter, Facebook, MySpace and YouTube, but much harder to reap the benefits of the medium. IDEAS2IMAGE builds a social media strategy for your organization, by analyzing your situation and identifying the best approaches to leverage the power of the social media phenomenon.
Very few factors influence your search ranking as much as your website's popularity. Online, this is measured by the number of people visiting your site and number of links that point to your site. Although these factors are not under your direct control, your organization can affect this consumer behavior by engaging in online promotional activities. IDEAS2IMAGE helps you achieve your search engine ranking objectives, by identifying specific strategies that rely on established marketing fundamentals. We build your websites popularity by applying an assortment of tactics, ranging from managed email campaigns to blogging.