Brand Identity
Your brand is the visual embodiment of your customer’s experience, represented by images and ideas, often referring to a symbol (name, logo, symbols, fonts, colors), a slogan and a design scheme*. When you establish a strong brand, potential customers remember your organization and the attributes that set you apart from the competition. Establishing or clarifying your brand allows you to more effectively employ a differentiation strategy as a source of competitive advantage. IDEAS2IMAGE helps you build brand equity, by defining and creating a brand identity that is closely aligned with the qualities of an organization—the culture, service, vision, and target market. We work with you to define how you are perceived in the marketplace, create a consistent corporate identity, and design a logo as the emblem of your brand.
Brand Strategy
An unknown brand will levy no power in the marketplace, because consumers do not factor the attributes of the brand identity into purchasing decisions. Without a well articulated plan to promote brand awareness, the positive effects of brand development will be marginalized. Through a comprehensive brand audit, IDEAS2IMAGE defines your brand identity. We examine the way that your organization is perceived from an internal and external perspective, conduct primary and secondary research to understand your target market’s perception of your brand, and work with you to devise a brand strategy that can be employed in your marketing mix.
Corporate Identity
Successful brands are identified by more than just a logo or product image. Brand awareness cannot be built if the visual elements of the brand are not consistently represented. IDEAS2IMAGE works with you to define the way that all elements of your organization’s brand are depicted. We create easy to apply usage guidelines that address identity elements, such the organization name and logo, font faces, color palettes, and promotional items. If additional collateral, such as business cards or letterhead, needs to be created, our designers will create exceptionally designed collateral that fits perfectly into your existing material.
Logo Development
No single component of your brand identity is more frequently repeated than your organization’s logo. This mark makes a statement about the strengths, benefits, and qualities of your firm. As your brand awareness grows, your logo will become more familiar and help to reinforce the consumer’s schematic memory of your brand. IDEAS2IMAGE work with you to create a logo that will echo the strengths of your brand’s identity. We work to thoroughly understand your value proposition, search for appropriate symbolic imagery to support the underlying messages, and create a high-impact brand image that will serve as a long-term asset to the firm.
* Source: American Marketing Association (AMA)
