MicroSearch Presentation App

Functional Requirements Definition / Information Architecture / Interface Design / UX Strategy / Web Development

Ideas2Image combined 3D modeling with interactive technology to create an dynamic sales tool for ENSCO’s MicroSearch product.

Project Synopsis

ENSCO, Inc. produces a powerful heartbeat detection system, called MicroSearch. This cutting-edge sensor system can detect the heartbeat of a human that is hiding in vehicles. As great as the technology is, it is more than the business development team wanted to carry during sales visits. ENSCO asked Ideas2Image to develop an interactive sales tool that would help business development team convey the strengths of MicroSearch.

Ideas2Image developed an sales presentation app for ENSCO that explained the benefits of the MicroSearch system then depicted its use in a border and cargo inspection scenario. The scenarios were created as virtual case studies using 3D modelling software, and the content in the app can be easily updated by the front-line sales team. The user interface of the piece was built to mirror established MicroSearch brand elements.